Assessor Resource
SFLSOP307A
Sell floristry products
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes a key sales function for a diverse range of floristry products and services and applies to the full range of industry sectors. The floristry business could be a retail, studio or online floristry business and the sale could be face-to face, via electronic means or over the telephone.
Whilst the product could be a display or stock item, this unit focuses on higher order sales skills required to sell those intangible floristry products that are subject to future design and construction.
This unit has particular application to those personnel who sell as a key focus of their job role and for whom selling is an essential skill. It applies to florists or sales personnel who operate with some level of autonomy or under limited supervision and guidance from others. It is undertaken by a diverse range of people such as retail florists, telephone sales agents, e-business sales personnel, studio florists, floral designers, florists involved in corporate or special events and owner-operators of small floristry businesses.
This unit describes the performance outcomes, skills and knowledge required to proactively sell floristry products. It requires the ability to identify specific customer needs, to apply in-depth product knowledge and suggest a range of products to meet those needs, and to provide current and accurate product information and close the sale.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. However, some floristry businesses supply liquor, the sale of which is regulated. Where this is the case, it is appropriate to select the responsible service of alcohol unit of competency as an elective and assess it in combination with this unit.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)